Where strategy meets execution.
I work across the full path from traffic to conversion — acquisition, the MarTech and CRM plumbing underneath it, and the analytics that decide whether any of it counts. These are the areas I go deep in, and the throughline that connects them.
- SEO & paid acquisition
- MarTech & CRM
- CRO & analytics
- Email capture
- AI agents
Five areas, one throughline
Four foundations I’ve operated for years — and the AI-agent work that ties them into better decisions, not just more output.
SEO & paid acquisition
Traffic is only worth what it converts. I run organic and paid acquisition that has to earn its place in a funnel — built around intent, not vanity volume.
- Technical & content SEO
- Google Ads
- LinkedIn Ads
- Meta Ads
MarTech & CRM
The systems behind the campaigns. I build and clean up the marketing-technology and CRM layer where good campaigns quietly leak — from data model to automation.
- HubSpot
- Salesforce
- Migrations
- Automation
- Segmentation
CRO & conversion analytics
What happens after the click. I work landing-page performance, on-page intent, and the measurement that tells you which changes actually moved conversion.
- Landing-page CRO
- GA4
- Funnel analysis
- Experimentation
Email capture & lifecycle
Turning anonymous traffic into a list worth having. I design what to offer, where, and to whom — so capture produces qualified subscribers, not just signups.
- Lead magnets
- Capture strategy
- Lifecycle
- Subscriber quality
AI agents for marketing decisions
The gap I keep seeing is between strategy and implementation. AI is good at generating more content; it’s still rare for it to make better decisions. So I build practical AI agents that read website intent and turn it into strategy a marketer can actually use — the work that became LeadsWithDemos.
- Website-intent analysis
- Agentic workflows
- Strategy automation
- GenAI in the stack
- Reads what a page is really about and who it’s for
- Decides what to offer, where, and to whom
- Hands the marketer a decision, not just another asset
Ways to work together
Whether you need ongoing direction or a single well-built outcome, here’s how that usually starts.
Fractional & advisory
Ongoing senior direction across marketing, MarTech, and CRO — bringing structure to acquisition, the stack, and conversion without a full-time hire.
Best for: teams that need experienced direction more than another pair of hands.
Focused projects
A defined build with a clear outcome — a CRO audit, a MarTech or CRM migration, an email-capture system — scoped, executed, and handed over.
Best for: a specific problem you want solved well, once.
AI agent builds
Custom agents that turn website intent into marketing decisions and capture — the practical, strategy-first AI work, built around your site and goals.
Best for: content-led sites that want strategy, not just another tool.
Let’s find the highest-leverage place to start
Tell me where your website growth is stuck — acquisition, conversion, the stack, or capture — and I’ll tell you where I’d focus first.